If you haven’t guessed from my horrifically awful title, the Bjorn Borg underwear brand is indeed the range of Bjorn Borg the tennis player and if his underwear range is anything to go by then Mr Borg has to be one of the most stylish tennis players there has even been.

The range, like Bjorn, is Swedish in design and has a real Scandinavian feeling to it seen in it’s fabric and colour choices. The fit of the underwear is close, supportive and comfortable which you’d expect from an underwear brand with a top sportsman running it.

The Bjron Borg underwear range covers the normal range that you would expect from a designer brand but when I think they really excel is with their boxer briefs.

The Bjorn Borg Boxer Brief is a winner on so many levels. Firstly the cut is close which creates a brilliant silhouette, second the fit is so supportive and comfortable it feels like you’re not wearing anything and thirdly the longer length of brief really lets the beautiful design of these Bjorn Borg briefs really shine through.

You can check out a selection of pieces from the range at Dead Good Undies.

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