You’d have been forgiven for not noticing Jameswinston Co on Dragon’s Den the other week because the BBC did their very best to hide this amazing company from view.]

There’s obviously only one reason for this. Jealousy.

The BBC obviously have been annoyed by the fact that there’s a British company that exists that’s achieved great things without any fake competitions or mistruths.

Okay that may not be the reason but I am just one of many who felt that the Dragon’s Den did Jameswinston Co a disservice by not properly showing the company or their products. The one thing that should console the gorgeous Brian James, leader of the Jameswinston Co universe, is that the Dragons came off looking naive and stupid.

So why do I rate Jameswinston Co so highly?

Well first off they’re a British company and that gets a big thumbs up from me. It’s a very rare thing to see a home grown designer mens underwear range but in Jameswinston Co that’s exactly what we’ve got.

However Jameswinston Co wouldn’t get away with getting my vote simply because they’re British. They need to have a great product. And they do.

In fact they have a number of them and what really impresses me is that each new range raises the bar concerning underwear innovation something that much big brands have got really lazy about.

Take for example the Jameswinston Co Petit Brief. Just looking at this designer mens brief you know a lot more thought as gone into the design and styling than you’ll find on most other designer briefs.

But Jameswinston Co hasn’t stopped, like most other designer underwear brands, with styling. They’ve made this mens brief one of the most innovative on the market and that’s due to the inclusions of a ProFIL Panel Plus.

What is a ProFIL Panel Plus? Well it’s a specially designer front panel that will enhance your natural assets in one of two ways.

Wear the S Brief as normal and you’ll get a subtle, yet impressive effect. Place your package in the front and well, all eyes are going to be on you.

It truly is impressive what this young company has achieved and I can see the future being very bright for Jameswinston Co, even without the help of the Dragons.

So if you’re planning to buy some new underwear, why not go British this time. Once you’ve worn a pair of Jameswinston Co underwear I promise you you’ll never want to wear anything else ever again..

Jameswinston Co is available to buy online at Dead Good Undies and BeCheeky.

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